Tom O'Keefe
Not Your Typical Brand Agency
From startup to unicorn without breaking. We build the brand strategy, visual identity, websites, UI/UX, and product design that carries you from garage to IPO without expensive, momentum-killing rebrands.
Beyond Pretty Pictures: Why Startup Branding Is Business Strategy, Not Creative Decoration.
The $2 Million Logo That Killed a Startup In 2019, a promising SaaS startup...
Why Quality Isn’t Actually Rare (It’s Just Hiding Behind Bad Process and Broken Metrics)
Linear's recent philosophical manifesto "Why is Quality So Rare?" reads like a...
The $50 Million Logo Lie: Why Startups Waste Fortunes on Rebrands When Their Real Problem is Strategy
WeWork spent over $20 million on their rebrand to "The We Company." Theranos...
BANNER BLOCK
Category Creation vs. Category Competition: Positioning for Unicorn Potential
"We're like Uber, but for dog walking." I hear variations of this positioning every week from startup founders. While comparison-based positioning...
Plot twist: The same AI that’s commoditizing design is creating the biggest branding opportunity in decades.
Here's the paradox every startup founder faces in 2025: AI has democratized professional branding. For $50/month, you can get logo design, brand...
